143
The past is past, learn from it,
The future is ahead, prepare for it.
The present is here, live it
So live today
143 is a code means
I Love You
I Miss You
Nana x Crocs collab campaign
The collaboration is Nana's gift to herself as she approaches her 22nd birthday, coinciding with the release of her new album. It's her way of sharing her insights on life and embracing the future alongside her fans.
The song "143" leads Nana's album, capturing two distinct settings: the bedroom and roller skate room. These spaces symbolize the 24-hour journey from dawn to dusk, brimming with Nana's memories, presence, and aspirations.
MOODBOARD
CAMPANY: Crocs
CATEGORIE: Collab Commercial Campaign
PARTNER: Stranger Club
Based on two scenario, we selected two contrasting moodboards with character lighting to reflect the timeline change from dawn to dusk. Grain is added to the visuals to evoke the nostalgic narrative style of Nana's memories.
KV
The key visual is designed to evoke a sense of diving into memories, with soft, curved, and blurred edges that enhance this nostalgic atmosphere. To align with the headline, pixelated details are incorporated, adding a layer of texture that deepens the visual narrative.
HEADLINE
The font is intended to convey a computer-like, programmatic feel, with curved elements integrated into the strokes. These subtle curves add a sense of completeness and detail, enhancing the overall design.
VIDEO SCENES
Drawing inspiration from Eternal Sunshine of the Spotless Mind, the visual concept portrays Nana moving through various memories, seamlessly transitioning between different scenes such as a train carriage, a room, and a roller skating rink.
BTS PHOTO
The BTS photos combine Polaroid and digital camera shots, alternating to capture Nana's presence on set and provide a comprehensive view of the final product.
