Typographic Harmonies — Crafting a Dynamic Identity of Each Campaign
To follow with the market needs of the campaign, Chinese headline design has become a key visual message in communicating with consumers of each campaignevery time. In addition to reflecting the established creative concept and maintaining consistency with the visual style of the video, it also be adaptable for various departments to effectively extend and utilize the assets.
CATEGORIE
KV Design/ Headline Design
CREDITS
Shuang Wu
The key visual is designed to evoke a sense of basking in the vibrant of summer, with ocean, airy, and flowing elements that enhance this cheerful atmosphere. To align with the headline, sunlit gradients and playful details are incorporated, adding a layer of vibrancy that deepens the visual narrative.
This headline creating a playful double meaning that adds character to the design. Its bold, chunky style brings a sense of fun, while hand-drawn elements introduce a relaxed, carefree energy that ties everything together.
The headline captures the festive spirit of the New Year, incorporating fireworks-inspired elements that add bursts of energy and excitement. Its dynamic design radiates joy, creating a lively and celebratory atmosphere that perfectly sets the tone for the occasion.
The visual of this headline is designed to evoke a sense of diving into spring, with soft, curved, and small illutrations that enhance this blossom atmosphere.