UNLEASH THE POWER OF YOUR TEARS, LET’S CRY IT OUT!
A lot of people think crying is a sign of weakness, but our "Cry Baby" begs to differ. In fact, the moment those tears start flowing, negative emotions are let go, stress melts away, and all those worries turn into little tear droplets. Suddenly, the heart feels lighter, and we’re back to being our carefree, authentic selves. So, while crying might look a bit gloomy on the outside, it’s actually a hidden source of incredible energy！
CAMPANY: Crocs
CATEGORIE: Collab Commercial Campaign
PARTNER: Stranger Club
KV ILLUSTRATOR: Tokyoo
KV
Visually, we want to showcase the various characters of the Cry Parade, riding on Crocs as they slide down giant teardrops. During the creation of the KV, we had multiple discussions with the illustrator about the texture of the teardrops and the layout composition. We also carefully considered how to design the slogan to ensure the overall tone of the artwork remained cohesive and unified.
VIDEO
When ice cream accidentally drips on your favorite Crocs in a "no crying" moment, your Cry Baby energy is unleashed. From then on, you can’t stop—join the Cry Parade and cry it out with joy!
