OVERVIEW
In 2022, Crocs invited Ouyang Nana to be a brand ambassador. While the internal creative team and the director coordinated product details and finalized shooting arrangements, we also explored the unique connection between Nana and Crocs, aiming to convey the brand’s “Come As You Are” spirit. Through this collaboration, we sought to authentically reflect Nana’s personal style and the inclusive and diverse of Crocs.
CAMPANY：Crocs
CATEGORIE：Annual Ambassador Commercial Campaign
PARTNER：Stranger Club
CROCS IS…
Vibrancy Creativity
Imaginative Innovation
Comfort Real
ArtlessnessVanguard Fashion Vibrancy
Bold Free
NANA IS…
Experimental Quirky
Here comes the look&feel ↓↓↓
MANIFESTO
Fashion is not just Less is more. We have our own fashion rules To capture more colors To bravely express myself To walk against the crowd …. We believe More ideas, more fun.
STORY LINE
A whimsical adventure is about to unfold. In a vibrant galaxy, virtual gaming realms, and an enchanting laboratory...
As each mysterious coordinate appears on her magical Crocs map, an exciting new fantasy journey kicks off with a pair of new CROCS.
Nana’s enchanting adventure is just getting started...
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GAME ON!
Nana basks in the spring sunshine and gentle breeze. But the moment she puts on her VR glasses, her world transforms into a dreamy, fantasy game realm! Each pair of Crocs transports her to a different game scene, filled with endless adventures and surprises.
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NANA’S CROCS WORLD
As a Crocs fan, Nana knows that more colors mean more fun, more ideas, and endless possibilities. She believes that every shade and style of Crocs can unlock a new adventure. So, strap on your favorite pair and join her as we dive into the vibrant, whimsical world of Crocs!
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NANA’S DOPAMINE LAB
In the lab, Nana is brewing up her secret summer formula, fully immersed in her imagination. Mixing vibrant colors and injecting bursts of creativity, she's on the brink of discovering a whole new rush of dopamine!
