Nana X Crocs — Annual Campaigns —An fantasy journey
CROCS IS…
Vibrancy Creativity
Imaginative Innovation
Comfort Real
ArtlessnessVanguard Fashion Vibrancy
Bold Free
NANA IS…
Experimental Quirky
When Crocs invited Ouyang Nana to be a brand ambassador, we explored the unique and personal connection between Nana and the brand, with the aim of expressing “Come As You Are” spirit. Through this partnership, we wanted to authentically showcase Nana’s distinctive style while highlighting Crocs’ commitment to inclusivity and diversity.
Each campaign story is brought to life through a map, guiding Nana as she embarks on playful and whimsical journeys in the world of Crocs, where every step leads to new discoveries and self-expression.
COMPANY: Crocs
CATEGORIES: Annual Ambassador Commercial Campaign
PARTNER: Stranger Club
KV DEISGN: Shuang Wu
MOODBOARD
The whole visual tone is fun and bold, featuring a diverse range of vibrant colors, combined with a playful and quirky feel. This creates a unique and dynamic vibe, capturing the essence of creativity and individuality.
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GAME ON!
Nana basks in the spring sunshine and gentle breeze. But the moment she puts on her VR glasses, her world transforms into a dreamy, fantasy game realm! Each pair of Crocs transports her to a different game scene, filled with endless adventures and surprises.
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NANA’S CROCS WORLD
As a Crocs fan, Nana knows that more colors mean more fun, more ideas, and endless possibilities. She believes that every shade and style of Crocs can unlock a new adventure. So, strap on your favorite pair and join her as we dive into the vibrant, whimsical world of Crocs!
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NANA’S DOPAMINE LAB
In the lab, Nana is brewing up her secret summer formula, fully immersed in her imagination. Mixing vibrant colors and injecting bursts of creativity, she's on the brink of discovering a whole new rush of dopamine!
