Milking it

Categories: Concept/ Branding/ Infographic/ Packaging/ Photography Designer: Shuang Wu Art Director: Abby Ryan Guido Photography: Shuang Wu

The problem of food waste has always existed in the US. 91% Americans say they pay attention to date labels in making decisions on whether to eat something, but the problem is consumers are always throwing away food because of misunderstandings of what those labels mean.

The visual point of Milking it is to present the sell by date and use by date. These dates, along with the recipe and food waste data, are placed on the side to help consumers finish the food and not produce excess waste.