S25 Male lookbook—Shift in the Everyday
To reach a broader male audience, the creative team was tasked with producing a men’s lookbook that highlights two distinct lifestyle settings — urban and outdoor. The goal was to show how modern men’s style adapts across different environments.
We ultimately chose Hong Kong as the shooting location. The city offers busy streets alongside peaceful natural spots just a short distance away. Its compact geography allowed us to switch efficiently between different scenes while keeping the overall look and feel consistent.
COMPANY: Crocs
CATEGORIES: Look book Shooting
PARTNER: Groove
PHOTOGRPHYER: Jagger
SHEK O ISLAND
The shoot not only captured the natural beauty of Shek O but also emphasized how the Classic Clog interact with the environment — from rocky surfaces to tree textures. We incorporated circular props like swim rings and ring-shaped toys to add a playful touch, encouraging the models to engage actively while subtly reinforcing the brand’s visual identity.
CENTRAL St
The shoot focused on capturing Central’s unique urban street vibe by selecting vibrant graffiti walls and iconic city signage as backdrops. These elements not only highlight the city’s rich and diverse cultural fabric but also add a distinct streetwear edge and modern feel to the collection. Through these scenes, we aimed to reflect the fast-paced yet story-rich lifestyle of Central, emphasizing the practicality and stylish attitude of the apparel in an urban setting.
